Monday, 26 January 2015

Sans-Serif & Helvetica

In typography we find different fonts, there are hundreds and thousands of them surrounding us. Yet the most used fonts today are the sans-serif, this type of font is minimal and considered as a universal design where everyone can see clarity as designers removed the small strokes from the end of a font which are technically called serif. 
                                                           

As I’ve stated before that it’s a universal typeset one can notice this in every day reads such as magazines and newspaper where serif fonts are used only for headlines which can help vision to get along when it comes to big blocks yet the sans-serif are accepted for body text.
                                   

As I explained before there are a lot of sans-serif fonts, yet Helvetica is the most famous / most used sans-serif font in the world. This typeface was made in Switzerland by Max Meindinger together with Eduard Hoffman at the Hass type foundry back in 1957 with its original name ‘Neue Haas Grotesk’ which meant ‘new has sans-serif’. Later on its name have changed and became known as Helvetica which was a translation of Switzerland in Latin.

                                                      
Today over 40 international companies make use of Helvetica in their brand name, which some of them are American Airlines, BMW, Lufthansa, Microsoft, Toyota and Orange.  In 1980 Helvetica was even established as the main font for the New York Subway’s signs.

                                                      

We all known that we’re not all the same in our thought, as some graphic designers today are refusing to use Helvetica as they think that it’s too mainstream in today’s world which is true, yet no one can contradict it’s power.


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Helvetica Font - 5 Things You Might Not Know | Presented by Solopress - YouTube. 2015. Helvetica Font - 5 Things You Might Not Know | Presented by Solopress - YouTube. [ONLINE] Available at:https://www.youtube.com/watch?v=315C6s5zrCo. [Accessed 26 January 2015].

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1 comment:

  1. Georgia can look nice with Helvetica Font but good typefaces alone don't really guarantee good results. You can make any two (or one) typefaces that are considered "beautiful" look terrible together.

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