Father of Modern Posters – Jules Cheret & The Father Of Swiss Style – Ernst Keller

 

Jules Cheret a Parisian, born to an artist family as his father was a typographer. Jules have ended his scholastic years as a 13 year old when his parents couldn’t afford his education anymore as afterword his father have placed him with a lithographer as a 3 year apprenticeship. He later have sold some sketches to a couple of music publishers in Paris yet he wasn’t satisfied, as he moved to London with hopes of finding better ways to make money so he could afford his career as an artist and started to do drawings for a furniture company which didn’t last long. With no money, he’d returned to Paris and luck stroke him as he was led to his first commissioned work to create a poster, and after that, it led him to be the master of modern posters.

His works were unique where Cheret dused on innovation, modernity and most of all artistic quality where they were quite an effectiveness in commercial where he managed to attract Paris’s attention. His style wasn’t like the traditional ones back then neither as reproductions nor as prints (one colour on top of the other), his designs were balanced and separated colours based on vibrant colours which back then were unique and outstanding on its own brilliant design. His new lithography process was later used by Henri de Toulouse-Lautrec ad in 1891 Loutrec for his first time created a poster for the Moulin Rouge called ‘La Goulue’ yet earlier, Cheret have created two posters for the Moulin Rouge in 1889 & 90.

Ernst keller a Swiss born graphic designer, teacher and a typographer (lettering artist). He started off his career as he learned as a lithographer and a draughtsman. As a teacher and the father of swiss style he was teaching design and typography whereas he was the main man for influence on the swiss style, as his posters designed in 1920’s/30’s was one of the best contributes to Modernism.


His posters were focused on the created system by him, ‘The Grid System’. These rigid formats, simplified typography and structured layout have gave a character to the well-designed posters and yet a book named ‘Grid Systems in Graphic Design’ was presented by one of his students Josef Muller-Brockmann.

 



Info:
Cheret.Info - The Life and Art of French Painter Jules Cheret. 2014.Cheret.Info - The Life and Art of French Painter Jules Cheret. [ONLINE] Available at: http://www.cheret.info/. [Accessed 16 November 2014].

Cheret.Info - Jules Cheret's Revolution of Color. 2014. Cheret.Info - Jules Cheret's Revolution of Color. [ONLINE] Available at:http://www.cheret.info/a_revolution_of_color.html. [Accessed 16 November 2014].
Swiss Graphic Design. 2014. Swiss Graphic Design. [ONLINE] Available at:http://swissgraphicdesign.blogspot.com/. [Accessed 16 November 2014].
Pictures:
. 2014. . [ONLINE] Available at: http://ctgpublishing.com/wp-content/uploads/2012/05/Jules-Cheret.jpg. [Accessed 16 November 2014].. 2014. . [ONLINE] Available at:http://upload.wikimedia.org/wikipedia/commons/3/35/Cheret_MoulinRouge_ParisCancan.jpg. [Accessed 16 November 2014].. 2014. . [ONLINE] Available at: http://www.designers-books.com/wp-content/uploads/2009/08/1_walter_herdeg_portrait.jpg. [Accessed 16 November 2014].