The Swiss Style.

The Swiss Style (a.k.a. the International Typographic Style’) was developed in the 1950’s in Switzerland, this style for more than 20 years have been the major design movement and till the day of today is still a big influence in graphic design.

This style, like other styles had rules which were based on simplicity; as ornaments and fancy stuff were eliminated from posters yet they were substituted by simple shapes i.e. squares. Artists used grids, this gave a sense of direction as even wordings were placed neatly and used sans serif as typeface which was mostly done either in black or white.

This style got its elements from De Stijl, Bauhaus and The new typography which roots came from the 1920/30s era where designers gave a place to the new industrial era. Graphic artists removed Symmetry, and extra ornaments, illustrations changed to white space, artist have eliminated photography too from their designs as photography became popular and almost everyone could have this access, typography which is a big part in design have changed too as fancy lettering (serif) replaced by plain letters (sans-serif). This helped to get better ease of fast printing as the new industrial world had to become more efficient

1800's design

1930's design

Overall, the Swiss designers got their influence from a book by Jan Tshichold which was published in 1920 named Die Neue Typographie (translation: The New Typography) where it shown principles on how letterforms should be produced in the world of communication. In this book, Tschichold have removed all serif typefaces and replaced them with sans-serif together with the new asymmetrical designs.

Info: Swiss Graphic Design. 2014. Swiss Graphic Design. [ONLINE] Available at:http://swissgraphicdesign.blogspot.com/. [Accessed 03 November 2014].

Photos:

 2014. . [ONLINE] Available at:http://fc00.deviantart.net/fs70/i/2010/308/2/c/swiss_style_design_by_sample2-d3251pr.jpg. [Accessed 03 November 2014].
 2014. . [ONLINE] Available at:http://madelinemccartney.com/flat/images/grid.jpg. [Accessed 03 November 2014].
. 2014. . [ONLINE] Available at: http://media-cache-ec0.pinimg.com/236x/32/86/83/328683aa35b2df40b0bea06f5b2a1a3a.jpg. [Accessed 03 November 2014].

. 2014. . [ONLINE] Available at:http://www.fitacola.com/fc/images/airlines21.jpg. [Accessed 03 November 2014].
. 2014. . [ONLINE] Available at: http://corinneand.com/wordpress/wp-content/uploads/2014/05/jan_tschichold.jpg. [Accessed 03 November 2014].